Question 1 -

Thea has started a home decorating business where she will be advising clients on remodelling and updating their homes. She is hoping to attract customers through her website and through other online marketing channels such as Instagram and Facebook. She is a designer and has no experience in sales and pricing her services. She intends to use the internet to learn about how to market to customers, how to price her services and how to prepare her website in order to run a successful business.

Discuss 3 (three) elements of the DIKW framework that Thea will need to consider so as to succeed in her new business venture. Use actual examples related to Thea's business.