Question 1. There are three different opinions on IKEA's People & Planet Positive program as 'not impressive', 'moderate', and 'transformation.' You need to think about possible reasons for each opinion and state why you think it is transformational or not.

Question 2. There are three different options :

1. Don't worry about competing on sustainability because IKEA has other distinctions.

2. Encourage replication

3. Avoid replication because IKEA wants sustainability to become a distinctive brand attribute.

You need to think about the reasons why you support one over the others in relation to IKEA's core competences.

Question 3. IKEA achieves its business strategy as cost leader through their core competences in designing and retailing. IKEA is also different from Walmart in that Walmart sells label products and IKEA sells their own products although both pursue cost leadership as their business strategy. Your work should consider the above and make connection between IKEA's sustainability plan and their business strategy/core competences to answer the question whether sustainability plan helps or hurts IKEA achieving its business strategy.

Question 4. Each option has pros and cons. You need to think thoroughly pros and cons of each option and make sure to recommend one option based on its alignment with IKEA's business strategy.