Question 1

Throw light on the following marketing terminology:-

Positioning,

Brand Extension

Product Life Cycle,

Competition

(20 points)

Question 2

In what ways do goods differ from services? Explain how these differences affect the marketing of services?

(20 points)

Question 3

What is a brand and how does branding work? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy? Using a brand of your choosing, discuss how it has (or has not) been developed effectively. (20 marks)

Question 4

What marketing strategies are appropriate at each stage of the product life cycle? How should marketers adjust their strategies and tactics for an economic downturn or recession?

(20 points)

Question 5

What are the characteristics of products and how do marketers classify products? What is product differentiation? Give classic examples of real time product differentiation?

(20 points