Question 1 To measure value, the concept of time value of money is used to bring the future benefits and costs of a project, measured by its expected profits, back to the present to determine the interest rate paid on corporate debt to bring the future benefits and costs of a project, measured by its cash flows, back to the present to ensure that expected future profits exceed current profits today Question 1 To measure value, the concept of time value of money is used to bring the future benefits and costs of a project, measured by its expected profits, back to the present to determine the interest rate paid on corporate debt to bring the future benefits and costs of a project, measured by its cash flows, back to the present to ensure that expected future profits exceed current profits today