Question
1 : Enterprise plans to allocate $60millionto advertise and promote its rewards program. True or False Question 2 True or False:Olympic'srewards members accounted for
1:
Enterprise plans to allocate $60millionto advertise and promote its rewards program.
True or False
Question 2
True or False:Olympic'srewards members accounted for 21% of Olympic'srevenues last year
Question 3
True or False:Compare to the industry,Olympic'scustomersare more weighted toward leisure travelers.
Question 4
True or False:Industry wide,business travelers account for 80%of rentalrevenues at airports but only 20%of the travelers.
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Entrepreneurship & Small Business Management
Authors: Steve Mariotti, Caroline Glackin
2nd edition
133801160, 133767183, 9780133801163, 978-0133767186
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