Question
QUESTION 1: Two-step flow theory (10) Read the article in the link below: https://www.bizcommunity.com/PDF/PDF.aspx?l=196&c=16&ct=1&ci=225431 1.1 From the article provided in the above link, who would
QUESTION 1: Two-step flow theory (10) Read the article in the link below: https://www.bizcommunity.com/PDF/PDF.aspx?l=196&c=16&ct=1&ci=225431 1.1 From the article provided in the above link, who would you consider as opinion leaders according to the Two-step flow theory? Motivate your answer. (5) 1.2 Do you agree with the claim that messages from mass media always pass through opinion leaders? Motivate your answer by using a practical example. (5) QUESTION 2: Diffusion of innovation theory: (10) Click on the following links which lead to more information regarding the Diffusion of innovation theory: https://en.wikibooks.org/wiki/Communication_Theory/Diffusion_of_Innovationshttps://www.sli deshare.net/sandhyajohnson/innovation-diffusion-everett-rogers?qid=a01a2e0f-77d4-4cf6- 985c-cdd60169ae60&v=&b=&from_ Now do the following activity: Loadshedding continues to be a threat in our society and you have been thinking of getting alternative energy by installing a sollar or generator. Identify the five stages of the diffusion of innovation theory. (5) Give a practical example of each stage of the diffusion of innovation you will go through in your decision of getting a solar or genarator. (5) QUESTION 3: Laswell's model of communication (10) Read content in the learning unit on MyUnisa. Also read the following study material for more information on Laswell's model of communication: https://www.businesstopia.net/communication/lasswell-communication-model Read the flowing news story and answer the question that follows: https://www.bizcommunity.com/Article/196/669/225434.html With reference to the news article above, identify and answer the five questions posed by Laswell's model of communication. Your answers to the five questions of Lasswell's model should relate to information in the news article
Discuss the term theory. (5) 4.2 Identify and explain two theories in the context of communication and public relations? (5)
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