QUESTION 1: Using a single page, create a graphic flow diagram which includes activities involved in each proposed channel proposed starting at receipt at our distribution center from our suppliers to receipt by the customer. Use a unique color designated below) for the flow of each channel: A. RED: Traditional Retail B. BLUE: BOPUS (Order Online/Pickup at Store) C. GREEN BODDC (Order Online/Deliver from DC) D. BROWN: BODFS (Order Online/Deliver from Store) "Certainly." replied Stephanie. "The major difference between omnichannel and multichannel is the level of integration. First we have to set up the multiple channels."stated Owen, "a major undertaking Then we can worry about joining the touchpoints together so that whatever journey the customer chooses to take the experience is consistent and unified. One step at a time though. Crawl before we "We need to determine the most cost-effective channels to offer. I would start by looking at 'buy online, pick up in-store' (BOPUS) to see if it is cost effective. Vend Retail reports it is considered the most valuable aspect of the retail shopping experience for more than four in ten consumers. In 2018, 31.4% of internet users worldwide reported ordering terms online for in-store pickup lup nearly 30 percentage points from the year priorjas more consumers are drawn to the service's convenience and speed. Nearly half said they used it to avoid online shipping fees, followed by roughly 45% who used it to save time by not having to shop in-store. Stephanie caught her breath and continued. There are additional benefits. According to a study by Bell and Howell, one of the main benefits for retailers from shoppers who come into the store to collect their online purchases is that 49% of customers are likely to purchase an additional item when picking up their online order. In a separate study, the international Council of Shopping Centres found 61% of shoppers made an additional purchase and the numbers were higher for younger shoppers, with three- in four millennials making impulsive purchases when popping in to collect." "Sounds like a sound strategy. What is the next step. Ms. Owen?"probed Joiner. " have created the following list of activities and spent the week using activity based costing to determining the cost of each activity stated Stephanie. "Next we need to determine the total landed cost for each channel." Wend Retal, Global Shopper Trends Report." February 2, 2015 accessed https://www.marketer.com/content/what do sheggen want from bogus - 2017 Click and Connect Retail Consumer Preference Study Joiner & Sons Hardware: Exploring Multichannel Opportunities Page 8 Activity Based Costing (All costs "per unit" except for shipping) SI QUESTION 1: Using a single page, create a graphic flow diagram which includes activities involved in each proposed channel proposed starting at receipt at our distribution center from our suppliers to receipt by the customer. Use a unique color designated below) for the flow of each channel: A. RED: Traditional Retail B. BLUE: BOPUS (Order Online/Pickup at Store) C. GREEN BODDC (Order Online/Deliver from DC) D. BROWN: BODFS (Order Online/Deliver from Store) "Certainly." replied Stephanie. "The major difference between omnichannel and multichannel is the level of integration. First we have to set up the multiple channels."stated Owen, "a major undertaking Then we can worry about joining the touchpoints together so that whatever journey the customer chooses to take the experience is consistent and unified. One step at a time though. Crawl before we "We need to determine the most cost-effective channels to offer. I would start by looking at 'buy online, pick up in-store' (BOPUS) to see if it is cost effective. Vend Retail reports it is considered the most valuable aspect of the retail shopping experience for more than four in ten consumers. In 2018, 31.4% of internet users worldwide reported ordering terms online for in-store pickup lup nearly 30 percentage points from the year priorjas more consumers are drawn to the service's convenience and speed. Nearly half said they used it to avoid online shipping fees, followed by roughly 45% who used it to save time by not having to shop in-store. Stephanie caught her breath and continued. There are additional benefits. According to a study by Bell and Howell, one of the main benefits for retailers from shoppers who come into the store to collect their online purchases is that 49% of customers are likely to purchase an additional item when picking up their online order. In a separate study, the international Council of Shopping Centres found 61% of shoppers made an additional purchase and the numbers were higher for younger shoppers, with three- in four millennials making impulsive purchases when popping in to collect." "Sounds like a sound strategy. What is the next step. Ms. Owen?"probed Joiner. " have created the following list of activities and spent the week using activity based costing to determining the cost of each activity stated Stephanie. "Next we need to determine the total landed cost for each channel." Wend Retal, Global Shopper Trends Report." February 2, 2015 accessed https://www.marketer.com/content/what do sheggen want from bogus - 2017 Click and Connect Retail Consumer Preference Study Joiner & Sons Hardware: Exploring Multichannel Opportunities Page 8 Activity Based Costing (All costs "per unit" except for shipping) SI