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QUESTION 1 Using the Five Michael Porter's five Forces framework, evaluate the Kenya supermarket industry QUESTION 2 Customer profitability analysis (CPA) is an important strategic

QUESTION 1

Using the Five Michael Porter's five Forces framework, evaluate the Kenya supermarket industry

QUESTION 2

Customer profitability analysis (CPA) is an important strategic management accounting tool based on the recognition that not all customers are equal. Discuss its rationale, the steps involved in the process and how it can improve strategic decision making.

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