Question 1 View Policies Current Attempt in Progress Executing a successful marketing strategy involves which three major steps? Plan, implement, evaluate Execute, evaluate, adjust Develop, execute, report Plan,implement,execute eTextbook and Media Send to Gradebook Question 2 View Policies Current Attempt in Progress Which is a sub-group within an organization that designs its own strategy and has its own customers? Strategic business unit Marketing unit Division unit Brand eTextbook and Media Send to Gradebook Send to Gradebook Question 3 View Policies Current Attempt in Progress Planning involves all of the following EXCEPT O actions. budget. goals. tactics eTextbook and Media Send to Gradebo Question4 View Policies Current Attempt in Progress Evaluation provides feedback for which purpose? Modifying plans Modifying implementation OModifying neither plans NOR implementation Modifying both plans AND implementation eTextbook and Media Send to Gradebook Question 5 View Policies Current Attempt in Progress Which term means a firm's business focus that provides direction for the company? Organizational structure Mission statement O Marketing mix Strategic plan eTextbook and Media Send to Gradebook Question 6 View Policies Current Attempt in Progress In a SWOT analysis, which two considerations are internal to the organization? Weaknesses and threats Opportunities and threats Strengths and opportunities Strengths and weaknesses eTextbook and Media Send to Gradebook Send to Gradebook Question 7 View Policies Current Attempt in Progress O- The combination of product, price, place, and promotion defines a marketing activities. marketing mix. marketing objectives. marketing plan. eTextbook and Media Send to Gradebook Question 8 View Policies Current Attempt in Progress Which is typically the first consideration in a firm's marketing mix? Promotion Price Product Place eTextbook and Media Send to Gradebook Question 9 View Policies Current Attempt in Progress What provides a snapshot of key marketing and performance measures? SWOT analysis Marketing dashboard Marketing audit Marketing safeguard eTextbook and Media Send to Gradebook Question 10 View Policies Current Attempt in Progress What investigates all or part of the marketing mix to check for problems? Marketing safeguard Marketing dashboard SWOT analysis Marketing audit eTextbook and Media Send to Grad Question 11 View Policies Current Attempt in Progress Which term indicates actually putting a marketing plan into effect? Establishing safeguards Evaluation and control Monitoring goals and objectives Implementation eTextbook and Media Send to Gradebook Question 12 View Policies Current Attempt in Progress Defining your mission too narrowly and missing environmental trends defines what? unfocused strategy poor planning mission statement unclarity marketing myopia eTextbook and Media
