QUESTION $1$

What are the key characteristics of business websites that consistently generate high volumes of search traffic?

Choose TWO of the following:

They by$-$pass desktop search and focus only on mobile.

They anticipate questions customers are asking and position their products and services to respond to customer needs and interests.

They provide lots of content with multimedia and links to other websites.

They provide high quality content to engage customers and position their product or service as a solution to the customer's need.