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Question #1 What are the major forms of online advertising, and how do you measure their effectiveness (Chapter 13)? Question #2 What are the benefits

Question #1 What are the major forms of online advertising, and how do you measure their effectiveness (Chapter 13)?

Question #2 What are the benefits to online advertising and describe the Online Advertising Process (Chapter 13)?

Question #3 What are the advantages and disadvantages of Social Media (Chapter 14)?

Question #4 What are the factors that "work" in Social Media Campaigns and why (Chapter 14)?

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