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Question #1 What is involved in Brand Management? (Chapter 19) Question #2 Please briefly describe sampling and sampling practices, couponing and compounding practices? (Chapter 19)

Question #1 What is involved in Brand Management? (Chapter 19)

Question #2 Please briefly describe sampling and sampling practices, couponing and compounding practices? (Chapter 19)

Question #3 Define the following and give an example of each (preferably your examples are from your own experience? (Chapter 20)

Premiums-

Price-0ffs-

Bonus Packs-

Games-

Refunds and Rebates-

Sweepstakes & Contests-

Continuity Promotions-

Overlay and Tie-in Promotions-

Retailer Promotions-

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