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Question #1 What is involved in Brand Management? (Chapter 19) Question #2 Please briefly describe sampling and sampling practices, couponing and compounding practices? (Chapter 19)
Question #1 What is involved in Brand Management? (Chapter 19)
Question #2 Please briefly describe sampling and sampling practices, couponing and compounding practices? (Chapter 19)
Question #3 Define the following and give an example of each (preferably your examples are from your own experience? (Chapter 20)
Premiums-
Price-0ffs-
Bonus Packs-
Games-
Refunds and Rebates-
Sweepstakes & Contests-
Continuity Promotions-
Overlay and Tie-in Promotions-
Retailer Promotions-
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