QUESTION 1

1. What is not the usage of positioning map?
2. A.market segmentation
3. B.guide new produc development
4. C.suggest advertising strategy
5. D.suggest retail strategy

2 points

QUESTION 2

1. In recent years, nonstore retailing has been growing much faster than store retailing.
2. Yes
3. No

2 points

QUESTION 3

1. Adoption means first purchase and adoption (or diffusion) curve is S-shaped.
2. Yes
3. No

2 points

QUESTION 4

1. Which of the following incorrectly describes the influence of internet on transaction?
2. A.It promotes direct selling
3. B.It intesnfies separation rule
4. C.It fostered sharing economy
5. D.It expedited subscription economy

2 points

QUESTION 5

1. More for less positioning strategy is the best proposition strategy, but hard to sustain. However, firms should pursue this strategy because this strategy really preemptive.
2. Yes
3. No

2 points

QUESTION 6

1. If innovativeness and imitativeness are exactly same for all the people, all the sales occur at a centain point with variance of zero
2. Yes
3. No

2 points

QUESTION 7

1. Sony's beta vcr failed because it failed to become an industry standard
2. Yes
3. No

2 points

QUESTION 8

1. Which of the following is not correct description about more for less positioning strategy?
2. A.Once it is successfully established, it is preemptive
3. B.Costco, Amazon, and IKEA are very close to this position
4. C.This strategy is sustainable in the short run but hard to sustain in the long run
5. D.It is Ideal and the winning proposition

2 points

QUESTION 9

1. The objective of marketing strategy in the growth stage of product life cycle is to maximize profit
2. Yes
3. No

2 points

QUESTION 10

1. A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.
2. Yes
3. No

2 points

QUESTION 11

1. Which of the following is not correctly describing individual marketing?
2. A.New technology developments such as AI, big data, robotic production, smart factory, 3D printer, ect. foster individual marketing.
3. B.Amazon, Netflix, Google, and Facebook are executing individual marketing
4. C.It is the process through which firms interact one-to-one with masses of customers to design products and services tailor-made to meet individual needs. And it has made relationships with customers important in the new economy.
5. D.It is also known as niche marketing

2 points

QUESTION 12

1. Supermarket was the first store format that introduced EDLP(every day low price)
2. Yes
3. No

2 points

QUESTION 13

1. Which of the following is not the correct description about membership wholesale club?
2. A.It sells merchandize in bundle
3. B.The service of the membership wholesale club is exellent
4. C.It is a low margin-high turnover retailer
5. D.It can be regarded as subscription model

2 points

QUESTION 14

1. Store format such as convenience store and super market is target market-oriented and therefore it can sell whatever that suits target market's life style
2. Yes
3. No

2 points

QUESTION 15

1. Segmentation with demographic varibales is the most convenient and the best starting point
2. Yes
3. No