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QUESTION 1 What is not the usage of positioning map? A.market segmentation B.guide new produc development C.suggest advertising strategy D.suggest retail strategy 2 points QUESTION
QUESTION 1
- What is not the usage of positioning map?
- A.market segmentation
- B.guide new produc development
- C.suggest advertising strategy
- D.suggest retail strategy
2 points
QUESTION 2
- In recent years, nonstore retailing has been growing much faster than store retailing.
- Yes
- No
2 points
QUESTION 3
- Adoption means first purchase and adoption (or diffusion) curve is S-shaped.
- Yes
- No
2 points
QUESTION 4
- Which of the following incorrectly describes the influence of internet on transaction?
- A.It promotes direct selling
- B.It intesnfies separation rule
- C.It fostered sharing economy
- D.It expedited subscription economy
2 points
QUESTION 5
- More for less positioning strategy is the best proposition strategy, but hard to sustain. However, firms should pursue this strategy because this strategy really preemptive.
- Yes
- No
2 points
QUESTION 6
- If innovativeness and imitativeness are exactly same for all the people, all the sales occur at a centain point with variance of zero
- Yes
- No
2 points
QUESTION 7
- Sony's beta vcr failed because it failed to become an industry standard
- Yes
- No
2 points
QUESTION 8
- Which of the following is not correct description about more for less positioning strategy?
- A.Once it is successfully established, it is preemptive
- B.Costco, Amazon, and IKEA are very close to this position
- C.This strategy is sustainable in the short run but hard to sustain in the long run
- D.It is Ideal and the winning proposition
2 points
QUESTION 9
- The objective of marketing strategy in the growth stage of product life cycle is to maximize profit
- Yes
- No
2 points
QUESTION 10
- A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.
- Yes
- No
2 points
QUESTION 11
- Which of the following is not correctly describing individual marketing?
- A.New technology developments such as AI, big data, robotic production, smart factory, 3D printer, ect. foster individual marketing.
- B.Amazon, Netflix, Google, and Facebook are executing individual marketing
- C.It is the process through which firms interact one-to-one with masses of customers to design products and services tailor-made to meet individual needs. And it has made relationships with customers important in the new economy.
- D.It is also known as niche marketing
2 points
QUESTION 12
- Supermarket was the first store format that introduced EDLP(every day low price)
- Yes
- No
2 points
QUESTION 13
- Which of the following is not the correct description about membership wholesale club?
- A.It sells merchandize in bundle
- B.The service of the membership wholesale club is exellent
- C.It is a low margin-high turnover retailer
- D.It can be regarded as subscription model
2 points
QUESTION 14
- Store format such as convenience store and super market is target market-oriented and therefore it can sell whatever that suits target market's life style
- Yes
- No
2 points
QUESTION 15
- Segmentation with demographic varibales is the most convenient and the best starting point
- Yes
- No
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