Question 1: What paddle board brands have you heard of? Starboard, BIC, Naish yep, they are pretty big. YOLO, Riviera these guys are huge too. FCS and Red Paddle Co real big heavy hitters. BUT, there is a huge (and rapidly growing) horde of brands that are hungry for a piece of the SUP board making pie! Some of them were already established surf board makers. Some are brand spanking new. A few are marketing themselves slightly differently to make them stand out from the crowd. Recently, FCS entered into an agreement and plan of merger with BIC for $7.5 billion. Prior to the merger, the market for highend paddle boards had a HHI of 3621. FCS share of that market was 28%, while BIC comprised just 15% of the market. Based only on the above information, do you think the US. Justice Department (DOJ) would challenge this merger? Explain