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Question 1 - What should Mh's launch strategy be, and why? What organizational capabilities will be critical to Mh's success? Question 2 - With reference
Question 1 - What should Mh's launch strategy be, and why? What organizational capabilities will be critical to
Mh's success?
Question 2 - With reference to a relevant strategy framework, assess the attractiveness of the industry to establish if it's advisable or worth launching a new business. Based on your assessment, which of the industry forces appears most powerful?
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