QUESTION 1 What type of analysis do you perform to examine the relationship between two categorical variables? O correlation O frequency O mean O cross tabulations QUESTION 2 Where would "Content is mainly product promotion-based" be placed in a social media SWOT analysis? O weaknesses O strengths O opportunities O threats QUESTION 3 A patterned response is cause for investigation into the respondent's answers. O True O False QUESTION 4 In which section of a social media monitoring report would you see a statement like "Positive sentiment increased by 59%. O goals O sampling procedure O analytics and key findings O recommendationsQUESTION 6 Findings should be the last part of the marketing research report (other than the appendix). O True O False QUESTION 7 What is the term for a graphic that shows the popularity of specific words? O word chart O word cloud O grouped chart O commentary chart QUESTION & When should the marketing research report be provided to the client? O before the day of the presentation O immediately before the presentation O during the presentation O after the presentationQUESTION 10 "Unique" in social media means brand new content that has not previously been posted. O True O False QUESTION 11 Which of the following is NOT a use for social media analytics? O discovering new vocabulary compare metrics to the competition O monitoring the progress of a campaign O identifying statistically significant frequencies QUESTION 12 "To hold three focus groups across North America with current customers" is an example of a marketing research objective. O True O False QUESTION 13 Which of the following is NOT a best-practice of creating info-graphics? O leave a lot of blank space O use images instead of text O use a lot of colour O include a catchy title