QUESTION 1

1. When a customer pays money to a retailer and receives a product in return, this is referred to as the:

	a.	trade encounter
	b.	retail design
	c.	exchange process
	d.	marketing exception

2 points

QUESTION 2

1. The product element of the marketing mix is not interested in:

	a.	quality construction and materials
	b.	branding
	c.	packaging
	d.	retail price

2 points

QUESTION 3

1. Which of the external environmental factors include elements such as consumer income levels, demographic numbers, number of children in America, age groups, marital status, holidays andcultural norms?

	a.	Technological
	b.	Competitive
	c.	Economic
	d.	Social

2 points

QUESTION 4

1. Developing television ads, word-of-mouth advertising, creating fliers and coupons, and increasing awareness of new products are all examples of activities included in:

	a.	distribution strategy
	b.	product strategy
	c.	promotional strategy
	d.	price strategy

2 points

QUESTION 5

1. Relationship marketing deals with elements such as:

	a.	customer service, building long term partnerships with customers and suppliers
	b.	tailoring goods to meet the needs of cutomers
	c.	developing production standards
	d.	creating market research studies

2 points

QUESTION 6

1. Furniture, school books, automobiles, clothing, and sunglasses are are examples of:

	a.	goods
	b.	services
	c.	ideas
	d.	intangible products

2 points

QUESTION 7

1. Coca-Cola and Pepsi Companies are said to have:

	a.	in-direct competition
	b.	dual competition
	c.	great competition
	d.	direct competition

2 points

QUESTION 8

Which of the following products is considered to be a cash cow?

	a.	Water beds
	b.	Coca Cola
	c.	Toyota Hybrid automobiles
	d.	Bell-bottom jeans

2 points

QUESTION 9

1. The marketing concept relies first on:

	a.	determining what consumers want or need
	b.	determining what raw materials are available for creating products
	c.	determining the best advertising media to reach your target market
	d.	determining what you can afford to manufacture

2 points

QUESTION 10

1. What is the most common form of exchangegiven by a buyerto aseller?

	a.	money
	b.	time
	c.	baby sitting services
	d.	products

2 points

QUESTION 11

1. Which utility has been created when a builder creates a new home for a family?

	a.	time
	b.	place
	c.	form
	d.	task

2 points

QUESTION 12

1. Which utility has been created when eggs are placed into cartons and made available for purchase in grocery stores?

	a.	time
	b.	form
	c.	service
	d.	task

2 points

QUESTION 13

1. Anti-drug campaigns that are directed toward teenagers are an example of:

	a.	pioneer marketing
	b.	cause marketing
	c.	youth marketing
	d.	comparative marketing

2 points

QUESTION 14

1. Direct spoken communication between sellers and potential customers is:

	a.	advertising
	b.	publicity
	c.	promotion
	d.	personal selling

2 points

QUESTION 15

1. A product that has a high market share and high growth potential is said to be a:

	a.	star
	b.	cash cow
	c.	question mark
	d.	dog

3 points

QUESTION 16

1. When an organizationcan take advantage of an opportunity in the marketplace because of their strengths, they are said to have:

	a.	power
	b.	control
	c.	leverage
	d.	strategy

2 points

QUESTION 17

When an organization is unable to capitalize on an external opportunity because of an internal weakness, they are said to have a:

	a.	problem
	b.	constraint
	c.	leverage
	d.	public issue

2 points

QUESTION 18

1. Distribution strategy is concerned with:

	a.	production, ordering of raw materials, and scheduling
	b.	transportation, warehousing, and inventory control
	c.	hiring sales people, setting schedules, and advertising
	d.	selection of largest competitors to monitor

2 points

QUESTION 19

1. Henry Ford's slogan "they can have it in any color they want as long as it is black" reflected a:

	a.	production orientation
	b.	sales orientation
	c.	consumer orientation
	d.	market orientation

2 points

QUESTION 20

1. The group of consumers to whom a firm directs all its marketing efforts toward is referred to as:

	a.	consumer market
	b.	target market
	c.	retail market
	d.	advertisingmarket