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QUESTION 1 When the executives in charge of a firm decide to enter a new country, they must decide how best to do it. State

QUESTION 1 When the executives in charge of a firm decide to enter a new country, they must decide how best to do it. State and explain five (5) options of entering international markets available to businesses. 15 marks QUESTION 2 a. Foreign exchange risk or exchange rate risk is a financial risk that occurs when a financial deal is denominated in a currency other than that of the base currency of the company. Explain the following types of risks that international firms are exposed to: a. Transaction risk b. Translation risk c. Economic risk 9 marks b. For each of the risks explained above, state three (3) ways of mitigating them. 6 marks

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