Question 1: When the ketchup maker H.J. Heinz introduced its first mustard product, it provoked a rapid response from the mustard market leader, French's Food. French's rolled out its own ketchup, touting an all-natural formulation to appeal to the growing segment of health-conscious consumers. Which competitive strategy did French's use? Identify at least three additional forms this strategy can take. Question 2: The Core Curriculum Reading describes the consultant Lisa Bodell's "Kill the Company" exercises. Q2a. Summarize "Kill the Company" exercises. Q2b. Explain why this is an effective approach to competitive analysis. Question 3: Summarize Nintendo Discovers a Blue Ocean on page 17. What do you think a blue-ocean strategy should look like for Nintendo now?