Question 1

when we're looking to integrate a new product or service into a new nation, there are many subtleties that need to be altered. These can include color, size, even the marketing messages. To that end, what might Hill Rom need to consider when introducing even a new hospital bed into a new province?

Question 2

Quick question, if you had to choose between the four P's we've been discussing, which one would you say is the most in important in determining the amount of success a company has in a different country. In other words, if you had to execute one of the four P's to a perfect T which one are you focusing on the most to ensure that it is not the factor that fails your buisness?