Question 1

Which of the following is not one of Porter's Five Forces?

Question 1 options:

a)	Buyer Power

b)	Threat of Security

c)	Supplier Power

d)	Rivalry among exiting competitors

Question 2

What does the Five Forces Model help determine the relative attractiveness of?

Question 2 options:

a)

A product

b)

A company

c)	An industry

d)	An investment

Question 3

All of the following are part of Porter's Three Generic Strategies, except:

Question 3 options:

a)	Broad cost leadership

b)	Broad differentiation

c)	Focused strategy

d)	Business process strategy

Question 4

Product differentiation occurs when a company develops unique differences in its products with the intent to influence demand. Which of the following is a reason why a company would use product differentiation?

Question 4 options:

a)	Reduce rivalry

b)	Increase switching costs

c)	Reduce substitute products

d)	Decrease supplier power

Question 5

If supplier power is high, how can the supplier directly influence the industry?

Question 5 options:

a)	Charging higher prices

b)	Limiting quality or services

c)	Shifting costs to industry participants

d)	All of those choices

Question 6

What is an entry barrier?

Question 6 options:

a)	A product feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive

b)	A service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive

c)	A product or service feature that customers have come to expect from organizations in a particular industry and must be offered by an entering organization to compete and survive

d)	A product or service feature that customers no longer expect from organizations in a particular industry and do not need to be offered by an entering organization to compete and survive

Question 7

SWOT Analysis is typically used for analyzing an organization's external potential.

Question 7 options:

	True
	False