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QUESTION 1 Which of the following is true of mass selling? A . It refers to individually communicating with customers who buy in bulk. B
QUESTION
Which of the following is true of mass selling?
A It refers to individually communicating with customers who buy in bulk.
B It is more flexible than personal selling.
C It is cost effective when the target market is large and scattered.
D It does not involve advertising or publicity.
E It is preferred by marketers when they want to get immediate customer feedback.
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