Question 1

Which of the following terms best fits the activity of marketing communications?

a) Making products available.

b) Convenience of location.

c) High level of regulation.

d) Communication between stakeholders.

Question 2

The marketing communications strategy of the marketing mix deals exclusively with:

a) personal selling and advertising.

b) advertising and public relations.

c) advertising, publicity, and pricing.

d) personal selling, advertising, sales promotion, and public relations.

Question 3

Organizations plan, design, implement, and evaluate their marketing communication activities. These activities involve the delivery of messages either to or with target audiences, through various communication tools and media. This is known as:

a) campaigns.

b) personal selling.

c) public relations.

d) publicity.