Question # 1:

You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers?

Question # 2:

Describe the characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a dentist differ from those offered by a drug store regarding these characteristics?

Question # 3:

Why would a marketer of innovative high-tech products choose market-skimming pricing rather than market-penetration pricing when launching a new product? Explain with the help of relevant examples.