Question 1 You are required to research and summarise three (3) legislative requirements relevant to marketing communication plans.

Question 2 Describe the key features of marketing communications plans. Answer:

Question 3 Briefly discuss the content and format of marketing communication plans including: purpose statement definition of target audience analysis of product or service legal and ethical constraints marketing communication functions and media vehicles Answer:

Question 4 Outline the procedures you need to follow in developing budget proposals. Answer: