Question 1

Your CEO comes to you with a business problem. "We need to target the customers most likely to buy our new xPhone 9!" What's the first thing you do?

Question 1 options:

A) Start collecting data on the customers.

B) Analyze your existing xPhone 8 customer data to see who would buy the new xPhone 9.

C) Review the strategic goals of the organization.

D) Form a focus group to see which customers are most likely to buy the new phone.

Question 2

What is the most important step in the analytics process?

Question 2 options:

A) Problem understanding

B) Data preparation

C) Modeling / analytics

D) Evaluation