The market share of the leading chocolate brand, Ghirardelli, in Chicago DMA is 28%. The share of spending of this company is also 28%. You know that the whole chocolate industry spent about $ 100 million on advertising in the Chicago DMA last year. What is Ghirardelli's share of spending in dollars?

Question 10 options:

	$280,000
	$2.8 million
	$28 million
	$280 million

Question 11 (1 point)

A fruit snack brand, "Fruity Bites," wants to analyze theadvertising spending of its direct competitor, "Fruitilicious!""Fruitilicious!" is a $7 million brand that spends about $500,000on advertising. What is the advertising-to-sales (ASR) ratio of"Fruitilicious!"?

Question 11 options:

	1.4%
	7.14%
	14%
	71.4%

Question 12 (1 point)

Your company spends a total of $340,000 on advertising. $ 250,000 is paid for cable television commercials; $50,000 is allocated for magazine advertising; and the rest is evenly split between social media and search engine advertising. What percentage of the advertising budget is allocated for (a) social media and (b) search engines?

Question 12 options:

	5.88% is allocated for social media advertising and another5.88% is spent on search engine advertising
	1.7% is allocated for social media advertising and another 1.7%is allocated for search engine advertising
	1.7% is allocated for social media advertising and another 3.8%is allocated for search engine advertising
	10.5% is allocated for social media advertising and another10.5% is allocated for search engine advertising