QUESTION 10 During the 1980's target costing was recognized as a major factor for the superior competitive position of Japanese companies, extensive efforts have been made to convey target costing to Western companies True False QUESTION 11 Products typically move through a standard life cycle which includes introduction, growth, maturity and decline True False QUESTION 12 Firms which want to have a large market share, attract many customers quickly as possible, use market skimming as their pricing approach True False QUESTION 13 In oriented pricing organizations attempts to understand what consumers are willing to pay for the product or service