QUESTION 10 H3 The relationship of ad type and purchase intent will vary as a function of affiliation need such that those with a high affiliation need will endorse a higher purchase limit for family friendly ads and lower purchase intent for solitary man or solitary man ads, while those with a low affiliation need will show a lower purchase intent for family friendly ads and higher purchase intent for solitary man or solitary woman ads For H3, a new hypothesis will be Family friendly ads will result in greater purchase intent than ads focusing on the solitary man or solitary woman Note the study will use 100 Ss (50 50 M F) In this study, need for affiliation will be dichotomized such that a score at or below the median will be considered low affiliation and those greater than the median will be high affiliation Assume there is a full range of scores on the scale which yields a score from 1 50 Specify one loss that might result from using this approach to quantifying need for affiliation instead of using the full range of individual scores Note this can be a relatively short answer

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Posted on Aug 10, 2024

QUESTION 10 H3: The relationship of ad type and purchase intent will vary as a function of affiliation need such that those with a high

QUESTION 10

H3: The relationship of ad type and purchase intent will vary as a function of affiliation need such that those with a high affiliation need will endorse a higher purchase limit for "family friendly" ads and lower purchase intent for "solitary man or solitary man" ads, while those with a low affiliation need will show a lower purchase intent for "family friendly" ads and higher purchase intent for "solitary man or solitary woman" ads.

For H3, a new hypothesis will be: Family friendly ads will result in greater purchase intent than ads focusing on the solitary man or solitary woman. Note the study will use 100 Ss (50-50 M-F).

In this study, need for affiliation will be dichotomized such that a score at or below the median will be considered low affiliation and those greater than the median will be high affiliation. Assume there is a full range of scores on the scale which yields a score from 1-50.

Specify one loss that might result from using this approach to quantifying need for affiliation instead of using the full range of individual scores. Note: this can be a relatively short answer.