QUESTION 10 Marcel von Aulock, CEO of Tsogo Sun, attributes their success to their diverse product offering and their strategy that they are continuously developing and refining. As CEO, Marcel von Aulock needs to ensure that the goals of all the different parts of the organisation are reconcilable with each other as well as with the primary goals of the organisation as a whole. Which benefit of planning is referred to here? a enure eocial justicc by so as 1 Planning promotes coordination ogaiction of tre different elements of a conplex body or act 2 Planning ensures cohesion ?the fact of 3 Planning facilitates control ?deer ninethtoena viure, super vise theuning? 4 Planning provides directiontmnagenvent ar uidance of cometkin on to tnable thom to wok, togetuhe effectivey a ene action or Fact afF forming a united whole th poNer to inluence or direet peapie's be haviour or t of esents mana genrent or quidance of cometi nm or Santon e QUESTION 11 One of Tsogo Sun's growth strategies included the new addition to the popular economy StayEasy brand with the opening of the new hotel, StayEasy Lusaka in Zambia. This is an example of a strategy ertation of prcducts with ewr diftrent characterict thal offer new cocion of on cnsting product or its preseneat ino 1 Product developmentr cn ontirely new produ c t tmat salisfies a ob l dc ned cus tomer ant 2 toro et non-buyM , customWS inwrrently t retsenues Ato targets new ormulabian oF an entireu ntl ?r mdrtet nicht nowly dchned cus tomer nant Market development ? a growith ctrosteqy tnat idunbifies and develops new martek seqmunks or curt 3 Concentration growth ustomer s its 4 Horizontal integration tags nev Protesg of a coryary inereasng production of geods or services ot the same Part of the supp chein smn