Question 11 (1 point)

Listen

The largest number of radio listeners in KWC, listen to what musical genre?

Question 11 options:

	Album Rock/Classic Rock
	Jazz
	Hip Hop/Rap
	New Country

Question 12 (1 point)

Listen

The average household income in KWC is:

Question 12 options:

	$103,198
	$93,342
	$115,643
	$127,276

Question 13 (1 point)

Listen

Of all the products purchased in the last year, KWC is most overdeveloped versus the Canadian average in the purchase of:

Question 13 options:

	Office Supplies
	Media (books, magazines, DVDs, music)
	Vacations/travel
	Food Home Delivery (e.g. Foodora, Just Eats)

Question 14 (1 point)

Listen

The " Lunch at Tim's" Prizm can be described as:

Question 14 options:

	most likely to own their homes
	low education levels and downscale incomes
	all of these
	mostly singles or single parent families

Question 15 (1 point)

Listen

KWC offers an attractive market for Home Depot that may be as successful as the Canadian average because:

Question 15 options:

	People spend a lot to renovate their homes versus the Canadian average
	80% of people drive their cars to work, more than the Canadian average
	Readership of home improvement magazines is as high as the Canadian average.
	67.6% of households are owned versus rented, similar to the Canadian average

Question 16 (1 point)

Listen

In KWC there is a lower development of this type of housing versus the Canadian average.

Question 16 options:

	Semi Detached Houses
	Row houses
	Single Detached house
	Low Rise Apartments

Question 17 (1 point)

Listen

What percentage of houses are rented in KWC?

Question 17 options:

	55%
	25%
	43%
	32%

Question 18 (1 point)

Listen

KWC has evolved its focus from an historic agricultural centre to a centre of science and business as evidenced by:

Question 18 options:

	All of these
	Agricultural careers are significantly underdeveloped versus the Canadian average
	Manufacturing and Utilities is highly overdeveloped versus the Canadian average
	Careers in Science are highly overdeveloped versus the Canadian average

Question 19 (1 point)

Listen

Which of the following represent a promising business opportunity in KWC to appeal to "Second City Retirees".

Question 19 options:

	Renovating Services for owners to safely "age at home"
	Gardening Services
	A GoodLife Gym
	Renovating services to "Kid Proof "the house

Question 20 (1 point)

Listen

KWC is significantly underdeveloped versus the Canadian average, in people who:

Question 20 options:

	Speak Polish
	Speak only English
	Speak Serbian
	Speak both official languages, English and French