Question 11 (1 point) What are the three possible starting points for the process of setting an initial price? The item's cost, customer needs, and gross margin The item's cost, competitors' prices, and customer needs. The item's cost, competitor's prices, and gross margin The item's cost, gross margin, and product features. Question 12 (1 point) All of the following are methods of cost-based pricing EXCEPT: Cost-plus pricing o Ti Up