Question 11 11. A "niche" market strategy focuses on: O The "middle market" with a low-price strategy The mass market with a broad product offer O A small group of customers with a customized product offering A large group of customers with a generic product offering 3

11. A "niche" market strategy focuses on: The "middle market" with a low price strategy The mass maket with a broad product offer A small group of customers with a customized pxoduct offering A large goup of customers with a generic product offering