Question 11 (3.333333333 points) What makes your marketing more potent, allowing you to run an ad three times instead of nine, to get the same effect? Connections Branding Promotion Opportunity Question 12 (3.333333333 points) What brief document should always include the six basic story elements? Flyers Press releases Website home pages Business cards Question 13 (3.333333333 points) How long does it typically take for a magazine article about your business to appear, after the story is submitted? 1 week 1 month 6 months 1 year Question 14 (3.333333333 points) What is a powerful sales weapon many salespeople fail to take advantage of? O Publicity events Cold calls Discount offers ReferralsQuestion 15 (3.333333333 points) Getting to know what your customers want, need, and care about is O a waste of time. O one of the chores of doing business. good customer service. O only important in certain businesses