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QUESTION 11 7 points Save Answer Due to the sluggish economy, the Sea to Summit Company has experienced some difficulty in selling its tents. The
QUESTION 11 7 points Save Answer Due to the sluggish economy, the Sea to Summit Company has experienced some difficulty in selling its tents. The following data relates to 2019: Sales (9,000 units @ $100) Less variable costs (9,000 @ $60) Contribution margin Less fixed costs Net loss $900,000 540,000 $360,000 400,000 ($40,000) Required: Refer to the original data. The vice-president in charge of sales is certain that a 10% reduction in price in combination with a $30,000 increase in advertising will cause unit sales to increase by 50%. What effect would this strategy have on the current net income (loss)? (7 marks)
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