QUESTION 11 How would an organization use the insights they collect on their prospects from social CRM in order to create more engaging content? They would collect personal information from a prospect and start contacting them directly to make a sale. They would be able to find trending topics on social media and create content on those trends. They would create evergreen content that introduces their business and talks about their products and services. They would use those insights to better understand where that prospect is in the sales cycle and craft content accordingly.