11

In a creative endeavor, how do you know whether to take the path of relaxation or grit?

Question 11 options:

1), Your preferences

2), Your feelings

3), Your thoughts

4), Your deadline

5), All of the above

Question 12

Which answer best describes exposition?

Question 12 options:

1), Background information about the plot, characters' histories, setting, and theme

2), Description

3), Dialogue

4), Information about the resolution and lesson of the story

5), None of the above

Question 13

Story archeology refers to pre-planning for a transmedia story that:

Question 13 options:

1), Has a highly detailed backstory

2), Makes users dig for keys to unlock pieces of the story

3), Describes how users must consume a story that has been broken into fragments.

4), Inspires a feeling of accomplishment in successful users

5), None of the above

Question 14

If you wanted to engage an audience in a real-time stream of information that has a character limit, which media platform would you use?

Question 14 options:

1), Facebook

2), Twitter

3), Second Life

4), Personal blog

5), 1, 2, & 4 are each correct.

Question 15(

A virtual world is:

Question 15 options:

1), The earth as represented by Google Earth

2), A visually-rich digital environment

3), An unstructured digital environment

4), A 3D digital environment in which users are represented on screen and interact in real time with other users

Question 16

The affordance(s) of traditional television is/are:

Question 16 options:

1), Interaction

2), Sound

3), Emotional content

4), Moving images

5), 2, 3, and 4

6), All of the above

Question 17

According to your text, what is the essence of rising tension?

Question 17 options:

1), Carsor buildings begin to explode.

2), More and more is at stake until the end.

3), There is no relief from the rising tension.

4), One or more of the actors die.

5), All of the above.

Question 18

"Transmedia" means:

Question 18 options:

1), "Above the media," referring to content that can be accessed with or without consumer electronic devices.

2), Using links to URLs to connect to other content

3), Distributing a story across multiple platforms

4), Telling a story from two or more characters' perspectives

5), Both 2 and 3 are correct.

Question 19

What is crowdsourcing?

Question 19 options:

1), A new way of raising money for online charities

2), A Twitter feed, characterized by a #hashtag

3), An Internet process to obtain input from many people

4), A Facebook user who aggregates a large number of online friends

5), Setting up a voting process to let participants determine the direction of the story

Question 20

Communication online has properties that differ from other forms of mediated communication. Which answer below best describes online communication?

Question 20 options:

1), Rich interaction & immediate response

2), Many-to-many communication & micro-targeting users/consumers

3), Visual and audio media

4), Emotional content & lack of privacy

5), All of the above