Question 11

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Yoplait's Susan B. Komen Breast Cancer Awareness campaign is an example of:

a.

Developing long-term relationships

b.

Societal orientation

c.

Relationship Marketing

d.

Cause Markteting

Clear my choice

Question 12

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A reason for Apples success is based on positioning their product as:

a.

Attainable Luxury

b.

Trend Setter

c.

Prestige Items

d.

Innovation Leaders

Question 13

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Which company recently ended their endorsement agreement with Aaron Rogers?

a.

Prevea Health

b.

Bally's Sports

c.

The NFL

d.

State Farm

Question 14

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Which of the following concepts do you believe will be helpful to you in whatever type of work you might do? *All answers are correct

a.

Understanding unmitigated communion

b.

Understanding the flinch

c.

Understanding your default look

d.

Understanding the clock

Question 15

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Rembrandt's use of the term "teeth whitening" is an example of:

a.

A trojan fish

b.

A retrieval clue

c.

A unique selling proposition

d.

A path to purchase