Question 11 pts

Aaron is interested in purchasing a new cell phone case. When he gets to the store, he finds he has about 20 choices in a variety of colors and designs. What value does this represent?

Group of answer choices

Right product

Right price

Right place

Right time

Right promotion

Flag question: Question 2

Question 21 pts

After he decides to buy a new car, Stephen does considerable online research and narrows his choices down to a few. He then decides to visit a few dealerships to test-drive the cars he has selected to see how they feel. Which step in the consumer decision process does this illustrate?

Group of answer choices

Evaluating alternatives

Evaluating after purchase

Purchasing

Searching for information

Recognizing problem

Flag question: Question 3

Question 31 pts

The longest portion of the research project that requires the most resources is:

Group of answer choices

defining the research goal.

making marketing decisions based on the research.

interpreting the information.

presenting the marketing research results.

gathering the information.

Flag question: Question 4

Question 41 pts

A marketing manager tells her assistant that she wants to use only primary data in her market research. Which of the following data would be most applicable for this research?

Group of answer choices

U.S. Census data

Customer focus groups

Surveys published in trade magazines

Blog posts

Patent filings

Flag question: Question 5

Question 51 pts

A market segment toward which a company directs its marketing effort is called a:

Group of answer choices

marketing group.

marketing sample.

target market.

consumer market.

marketing median.

Flag question: Question 6

Question 61 pts

A retailer increases its hours of operation so that customers can shop for goods when it is convenient for them. What value does this represent?

Group of answer choices

Right position

Right price

Right product

Right place

Right time

Flag question: Question 7

Question 71 pts

A food manufacturer introduces a new yogurt blend in single-serving cups that do not need to be refrigerated, so parents can pack yogurt in their kids' lunch boxes or take a container of yogurt to work without having to worry about keeping it refrigerated. Which function of packaging does this best represent?

Group of answer choices

Protecting the product

Attracting buyer attention

Better serving customer needs

Providing product information

Providing instructions for use

Flag question: Question 8

Question 81 pts

All of the activities involved in developing and providing a container for a product are called:

Group of answer choices

packaging.

advertising.

labeling.

containerization.

parceling.

Flag question: Question 9

Question 91 pts

All of the following are characteristics of the introduction stage of the product life cycle except:

Group of answer choices

low profits or even a loss.

the appearance on the market of refinements or extensions of the original product.

relatively few competitors.

high development and marketing costs.

low consumer awareness and acceptance of the product.

Flag question: Question 10

Question 101 pts

All of the following are characteristics of the maturity stage of the product life cycle except:

Group of answer choices

a peak in the sales curve.

a decline in the sales curve.

simplification of product lines.

increased distribution.

increased price competition.