Question 12 1 Point Which of the following elements/characteristics is NOT part of Costco's business model? Costco's low prices and its reputation for making shopping at Costco something of a treasure hunt made it A unnecessary to engage in extensive advertising or sales campaigns. Costco runs a tight operation with extremely low overhead which enables the company to pass on sufficient savings to the company's customers. Costco's value proposition is to offer members very low prices on a limited selection of nationally branded and selected private label products in a wide range of merchandise categories. Given Costco's strategic focus on low overhead, executives as well as employees at different levels earn the salaries D that are lower than those salaries that are paid to executives and employees in competing companies (Le, Sam's Club). Unlike other conventional wholesalers and retailers who build their business on a big number of salespeople, fancy buildings, delivery and billing historically associated with higher costs, Costco offers lower prices and better values by eliminating virtually all the frills and costs