Question 12 2 pts When the price of a good falls: income and substitution effects will encourage consumers to purchase more of a normal good. substitution effect will encourage consumers to purchase more of the product and the income effect will encourage them to purchase less of a normal good. O substitution effect will encourage consumers to purchase less of the product and the income effect will encourage them to purchase more of a inferior good income and substitution effects will encourage consumers to purchase less of an inferior good