Question 12

For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year (not really), and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Bill and Margaret are most likely exhibiting ________.

		complex buying behavior
		dissonance-reducing buying behavior
		habitual buying behavior
		consumer capitalism
		consumer ethnocentrism