Question 12 Not yet answered Points out of 2.00 P Flag question Rembrandt's use of the term "teeth whitening" is an example of: Select one: O a. a retrieval clue O b. a Trojan fish O c. a unique selling proposition O d. a path to purchase Question 46 Flag question What is the unethical concern when engaging in Buzz Marketing? Not yet answered Points out of 2.00 Select one: a. Paying the celebrity endorser O b. Spreading negative word of mouth about the competition O c. Influencing the opinion leader to give a good review d. Creating false online reviews