Question 13 (1 point) Which magazine ad is more cost efficient? 1) Has a 620,000 circulation and $45 CPM and is issued 12x/yr 2) Has a 500,000 circulation and $34 CPM and is issue 9x/year 3) Has a 350,000 readership and $25 CPM and is issue 6x/year 4) Has a 350,000 circulation and $35 CPM and is issued 12x/year 5) Has 7 100 mmadorchin and on Question 14 (1 point) Quintiles can be explained by the following: 1) Research that measures how often I use or purchase a brand O2) it goes from light to heavy user 3) The index tells me which demo is most likely to buy my product 4) All of the above 5) None of the above