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QUESTION 13 1.Suppose Gillette is seeking a manufacturer in Bangladesh that will produce and market Gillette razors in that country. Gillette expects a royalty from
QUESTION 13
1.Suppose Gillette is seeking a manufacturer in Bangladesh that will produce and market Gillette razors in that country. Gillette expects a royalty from its partner in Bangladesh. Which arrangement will be thebestchoice for Gillette?
a.
Multinational agreement
b.
Licensing
c.
Export/import merchant agreement
d.
Export/import agent agreement
e.
Joint venture
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