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QUESTION 13 1.Suppose Gillette is seeking a manufacturer in Bangladesh that will produce and market Gillette razors in that country. Gillette expects a royalty from

QUESTION 13

1.Suppose Gillette is seeking a manufacturer in Bangladesh that will produce and market Gillette razors in that country. Gillette expects a royalty from its partner in Bangladesh. Which arrangement will be thebestchoice for Gillette?

a.

Multinational agreement

b.

Licensing

c.

Export/import merchant agreement

d.

Export/import agent agreement

e.

Joint venture

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