Question 13 (3 points) Bonnie has two billboards from which to choose - which is the better buy? Option One: Reach = 2% of her target audience Frequency = 4 times per day Number of days in the contract = 90 Cost of the billboard = $1500 Option Two: Reach = 4% of her target audience Frequency = 2 times per day Number of days in the contract = 120 Cost of the billboard = $2000 Bonnie does not have enough information to make a good decision Option 1 is the better choice Option 2 is the better choice They are very close - the value is about the same