QUESTION 13 a) Canadian entertainment company Cineplex is a classic example of a firm using the pricing strategy. Depending on the age demographic, tickets for the same movie are at different prices. In addition, Cineplex charges different prices on different days (Tuesday being the cheapest and weekend being the most expensive). The following is a diagram from Cineplex for a movie screening on Monday. Child General Senior (3-13) (14-64) (65+ ) General $9.25 $13.25 $9.99 3D $12.25 $16.25 $12.99 UltraAVX $12.25 $16.25 $12.99 UltraAVX $14.25 $18.25 $14.99 3D D-BOX $20.25 $24.25 $20.99 UltraAVX D-BOX UltraAVX $20.25 $24.25 $20.99 3D Discuss the pricing strategy by Cineplex. Determine the level of price discrimination by Cineplex