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Question 13 : Consider Microsoft and their products. With reference to the BCG portfolio management quadrant chart name 2 Microsoft products. For each one state

Question 13 : Consider Microsoft and their products. With reference to the BCG portfolio management quadrant chart name 2 Microsoft products. For each one state which of the Quadrants you believe it to be in, and why

Question 14 :The original BCG Portfolio review matrix uses Market Share and Market Growth for the axis. Other metrics are often used in practice. Why are Market Share & Market Growth not used? What metrics are used instead?

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