Question 13 Encroachment is terminating a successful franchise operation in order to resell it and gain additional franchise fees. True False Question 14 2 pt Market segmentation is the division of a market into several smaller customer groups with similar needs. True False Question 15 Variable costs are costs that do not vary at all with volume True False Question 16 You've just created the cure for the common cold, how do you protect your invention? Trademark Trade secret Patent Copyright