QUESTION 13 Match the following Uncertainty of Outcome Hypothesis (UOH) A. The fact that the allocation of resources does not vary when property rights change Prospect Theory B. Individuals tend to show greater aversion to losses than desire for pains, a concept known as loss aversion Cousin Model C. An upset loss will cause a fan's utility to decrease more than an increase in utility Imanance Principle when thier foam stages an equaly probable upset. D. The chance of losing makes the game more interesting and stimulates demand